Decision - Pedestrian Signing Strategy

Approval of Pedestrian Signing Strategy and approval to implement first phase.

Deferred from 6 November CMM.

(1)       That the Cabinet Member for Environment approves the Pedestrian Signing Strategy and authorises implementation of the proposed implementation area.

1.     Over the last five years a number of British cities have sought to improve their city for visitors, residents and businesses by developing a consistent, high quality pedestrian signing system.   The proposals in this report seek to achieve the same for Brighton & Hove by replacing the disparate and dilapidated existing signs with a single effective system.

2.     The system has been designed specifically to benefit pedestrians and will allow people the freedom to walk in the city safe in the knowledge that they will receive regular and accurate wayfinding information when they need it.  

3.     The system will also act as a promotional tool for the city, demonstrating the breadth of attractions on offer.   The signs themselves have been designed to reflect and enhance the character of Brighton & Hove and their presence will reinforce the identity of the city.

4.     The Strategy has provided a good opportunity for BHCC to reassess the amount of unnecessary street clutter in the implementation area to improve the aesthetic qualities of the city by simplifying the public realm.

1.     Development of the scheme was an iterative process, with each stage subject to user testing and stakeholder consultation.   Details of options considered during the design process can be seen in the Pedestrian Signing Strategy document.